Four of our recent clients were in a situation where they originally listed their homes with another brokerage, but after spending time on the market, their properties did not sell. When properties accumulate days on market, many buyers consider that property to be “stale”. After ending their agreement with their first brokerage, these sellers turned to Go Brent Team to market and sell their homes.
Our approach is always to discuss both price and product with sellers. We work with them to make their property most appealing to the widest pool of buyers. While pricing is one factor for discussion, the property must also be reevaluated to ensure its return to the market is noticed by buyers.
We recently took over the following listings with great results.
1502 Red Oak Drive (20910 – Woodside Forest)
Sold in 8 days after 48 days on the market with another broker.
We consulted with the client and decided the kitchen needed a cosmetic facelift. We also chose a clean neutral paint color to replace a dark blue accent wall in the family room; the neutral paint color made the room brighter and accented the cathedral ceiling and skylights. Staging furniture was added, along with décor and rugs to the family room, living room, and bedrooms, to give the home a more polished feel, both in the photos and in person.
9606 Bruce Drive (20901 – North Hills)
Sold in 6 days after 5 months on market with another broker.
Our strategy for selling this home involved ensuring that the home was well presented in on-line photographs and the virtual tour. We assisted the seller to select new interior paint colors, staged several rooms with furniture and décor, and rearranged the seller’s existing furniture so buyers could visualize living in the home.
10108 Grant Avenue (20910 – Capitol View Park)
Sold in 15 days after 2 months on market with another broker.
We worked with the seller to modify the front exterior – a new blue front door, landscaping, and exterior lighting improved the front walkway. We rearranged the seller’s furniture in the bedrooms and living area and also added artwork and rugs throughout the home. The result was a more welcoming feel in person and more appealing on-line photographs.
9412 Woodland Drive (20910 – Woodside Forest)
Sold in 7 days after 3 months on market with another broker.
A new green front door color was chosen to replace the previous red door. We also worked with the photographer to ensure the front exterior photos were taken from different angles to emphasize the home’s curb appeal, which included a beautiful tree, sea grass, and landscaping.
Selling the Unsold | Testimonial
[wolf_testimonials_start]
[wolf_testimonial_slide cite=”Philip & Jill Downs”]We were discouraged when our house wasn’t selling in an otherwise hot market. We called Liz Brent. Liz helped us understand why selling our home had been more challenging than expected. She renewed our appreciation for the many desirable features of our property, and worked with us to tweak staging and develop a results-oriented strategy forward. She produced thoughtful, descriptive language and beautiful photos, which highlighted the many charming aspects of the home. Most importantly, armed with in depth knowledge of real estate in our neighborhood, Liz suggested the correct price to sell. We received two offers, above asking, within the first week back on the market. Settlement was a breeze. We will be forever grateful to Liz and the Go Brent team for delivering us the sellers’ experience we deserved. [/wolf_testimonial_slide][wolf_testimonials_end]
